ELYX is the name given to the new super premium vodka from the world renowned ABSOLUT. Cav Con launched ELYX into the Australian market via two dedicated events – Sydney & Melbourne – which specifically targeted a discerning audience of opinion leading professionals, liquor industry heavy weights and top tier media. Three classic cocktails featured, and where guests were individually armed with the necessary ingredients and accoutrement to make their own…guided by a dedicated ELYX ambassador…and where each cocktail was complemented by a different dish as the night progressed. Extensive coverage was secured, including product reviews across all major metropolitan media, The Sun-Herald’s ‘Party of the Week’, and an exclusive brand feature in VOGUE Living.