Celebrating a limited edition bottle of ABSOLUT as inspired by the world of fashion, Cav Con mounted a multi tiered campaign which gave local edge to this global campaign by the name of ABSOLUT MODE. Ten top tier Australian fashion designers were secured and tasked with creating in-store art installations featuring the ABSOLUT MODE bottle. With a focus on the premier retail precinct known as ‘The Intersection’, Paddington, an ABSOLUT MODE pop-up bar was also created to extend over the course of the week long promotion. Extensive branding ensued via each of the ten designer’s social media platforms…as well as via print and digital media generated surrounding the official launch event....resulting in media coverage valued at over $900,000…a massive spike in the ABSOLUT Facebook platform…and record sell-out of the ABSOLUT MODE bottle.