Cav Con was appointed to drive a dedicated PR campaign in support of a stunning collection of hand woven rugs as designed by Academy Award winning art director, Catherine Martin. Originally created for the film adaption by Baz Lurhmann of F. Scott Fitzgerald’s literary classic, The Great Gatsby, the collection of Art Deco inspired designs were then released by Designer Rugs for the international market. The campaign included a special VIP launch held in the historic mansion Iona – the home of Baz Luhrmann and Catherine Martin – where industry leaders and media viewed the collection first hand. Media coverage for the campaign extended across television, newsprint and glossy magazines, with over $900K worth of traction ensuing.