GQ’s annual ‘Men of the Year’ Awards is Chivas Regal’s premier brand platform for which it has enjoyed chief naming rights sponsor for the past three years. Regarded as one of the most high profile events on the Australian social circuit, Chivas Regal joins GQ in hosting the awards ceremony which recognises outstanding achievement by notable gentlemen across a variety of fields. With a dedicated Chivas Regal ‘Man of Chivalry’ award...a special toast to Chivalry as made by the Chivas Regal brand ambassador...bespoke Chivas Regal cocktails served throughout...and an official Chivas Regal after-party, Cav Con manages the brand’s participation in this premium execution and drives associated media traction which this year exceeded $4M.