This campaign focused on the winter collection 2013, with the goal of creating engaging content for the brand’s digital platforms. Cav Con secured a select group of brand ambassadors who became the ‘Elle Macpherson Intimates Collective’. These included leading fashion bloggers, Elle Ferguson and Tash Sefton of They All Hate Us; Sarah Donaldson of Harper & Harley & Chronicles of Her; and Eleanor Pendleton and Ally Carey of Substance Blog. The campaign was successfully driven via Facebook and Instagram and saw a major increase in the social media following of both platforms.