First established as a premium food emporium in the Sydney suburb of Woollahra 15 years ago, jones the grocer has recently morphed into a juggernaught global brand...following an equity stake by luxury powerhouse, LVMH. Cav Con was enlisted to drive all public relations activity for the jones the grocer brand here in the Australian market which now incorporates six stores nationally...including the recently opened flagship in Westfield, Sydney. Activity extends across media relations, special event activations and B2B. With the LVMH partnership, the jones the grocer brand is poised for extensive global growth throughout Europe, The Middle East and Asia...inclusive of expansion of the jones the grocer product line which will also be marketed by Cav Con here is Australia.