An important platform for dialling up the brand’s fashion credentials, Cav Con managed brand partnerships for KMS with leading labels including We Are Handsome, CAMEO the Label, Alice McCall, IXIAH, and KAHLO. – and oversaw the brand’s participation in directing hair elements for these leading and directional showings. Cav Con also ensured maximum traction was secured surrounding the initiative...including an exclusive feature stories in leading haircare trade publications, plus widespread coverage in greater consumer titles across newsprint, glossy magazines and the digital sphere. We managed KMS' Instagram throughout MBFWA 2014, providing audiences with a unique behind-the-scenes viewpoint of both show production and style.