KMS California is one of the world’s leading hair care brands. Known for its effective formulations, the brand is equally renowned for its strong sense of style that is equal parts fashion forward and fun. Cav Con hosted a dedicated launch for a new addition to the FREESHAPE range with a American diner style lunch held at cool inner-city hamburger joint, Hollywood & Vine. The venue also became the setting for a live demonstration from leading international stylist, Jenny Kim to showcase the diversity and outstanding performance ability of the products. Excellent coverage across both print and digital ensued.