Cav Con was tasked with dialling up the premium skincare credentials of the L’OCCITANE brand. To do so, Cav Con created a pop-up spa within the French homewares company, Parterre, Surry Hills, Sydney. Targeting top tier beauty editors, each was treated to a one-on-one facial in tandem with a mini workshop on the new Immortelle skincare range. The execution successfully reinforced L’OCCITANE’s skincare credentials and achieved a massive spike in coverage for the range immediately following.