Cav Con drove an expansive PR campaign to support the official opening of the Mid City Centre, a premium multi level shopping centre in Sydney’s CBD. International fashion icon, Nicole Richie, was secured as Mid City’s special ambassador…who also became the focal point of a two day media junket to promote the centre’s fashion credentials. Ms Richie then became the special guest of honour at an exclusive party to unveil Mid City which took place in a stunning and dedicated cocktail lounge created by Cav Con in the main thoroughfare of Mid City…and which paid homage to ‘Hollywood glam’ style in a toast to Ms Richie’s home town of LA. Over $1.2M worth of media coverage was secured.