Tasked with creating a national digital campaign for the launch of the brand’s  winter collection 2013, the scope of works incorporated creating content for the PS digital platforms, driving engagement and repositioning PS generally as the leading fashion lingerie brand of choice. Three ambassadors were appointed as aspirational advocates; style blogger - Sydney Fashion Blogger, Beauty Vlogger and makeup artist - Chloe Morello and fashion stylist - Kelly Smythe. The campaign was successfully driven via Facebook and Instagram which saw a massive spike in both sales via the brand’s e-commerce site and social media following.