Premium scotch Whiskey brand, Royal Salute, holds the mantle of bringing to market the world’s most expensive Whiskey ever created. Cav Con was tasked with launching this unique and exclusive bottle  here in Australia via a special event held in Melbourne’s Crown Casino. Targeting top tier media and heavy weights from the liquor industry, Royal Salute’s global ambassador hosted a special tasting of the brand’s premium vintages before unveiling the special bottle, bejewelled by Garrards of London. Extensive media publicity ensued across both traditional print and digital platforms.