The Future Laboratory is regarded as the world’s leading trend forecasting agency.
Based in London, each year a special series of seminars is held in Sydney and Melbourne targeting industry leaders across all associated consumer fields. This year’s topic explored how different gender typologies are set to shape retail, culture, design, marketing and media over the coming decade.
Cav Con was tasked with promoting the series to the greater marketing and communications industry. A dedicated media relations campaign saw mass traction across both traditional print and digital platforms, with major features in The Age, The Sydney Morning Herald and The Australian Financial Review, as well as ABC Radio, Channel Nine News.