PEOPLE and SOWSEW

A great new initiative from PEOPLE Hairdressing and SOWSEW.com combined hair, fashion and art - just a few of our favourite things.

This experiential promotion, driven by Cav Con, saw complimentary haircuts from Hamish Glianos and his team while showcasing new designer website SOWSEW.com. Described as a 'new designer fashion destination with heart', different pieces normally sold via the website - including luxury labels Rick Owen and Alexander McQueen - were available on the day with a portion of every sale donated to charity.